سه شنبه, ۳۰ شهریور ۱۳۸۹، ۰۷:۵۴ ق.ظ
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Disappointing Follow-up Book
This is the middle book between Holden's excellent Power Base Selling: Secrets of an Ivy League Street Fighter and his more recent The Selling Fox: A Field Guide for Dynamic Sales Performance. In it, Holden tells a fictional story woven around his teaching of how to reform a company's operations, sales, marketing and technologies. Ultimately, the book fails to be convincing. The characters use impossible, acronym-driven speech as the author tries to convey his methodology. Unfortunately, the methodology itself seems flawed as well, and ultimately appearing as a overt attempt to shill his sales consulting services and proprietary CRM software. Holden has some great ideas, as shown in his first and third books, but you should definitely pass on this one.
Shaun Heneghan, Atlanta, GA
World Class Selling does a masterful job of not only focusing on what salespeople need to do to be successful, but on what a salesperson's company needs to do. For example, if my company's marketing is not aligned with sales, it makes my job twice as difficult.
I also very much enjoyed the real life scenario that runs through the book, espically the ending.
This is worse than a complete waste of time -- it is nothing more than an infomercial for the sales training program run by the same group. It is filled with Capitalized Letters and Italicized Jargon that are part of the cute terminology. The book is written around some styalized characters who walk through a script -- it is impossible to read, and even less possible to gain any valuable insight, it is so annoying. I wish that I could get my money back. The worst part is that it seems like there might be some good ideas underneath, if you could just get