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Shop for "World Class Selling : The Crossroads Of Customer, Sales, Marketing, And Technology" | Book

Author	Jim Holden
DeweyDecimalNumber	658.85
Edition	First Printing.
ISBN	0471326054
Manufacturer	Wiley
NumberOfItems	1
NumberOfPages	254
PublicationDate	1999-03-29
Studio	Wiley

Price $1.00

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Praise for Jim Holden's World Class Selling "World Class Selling is a must for any company executive and sales professional committed to achieving world class supremacy. Jim Holden has surpassed himself." —George E. Harvey President, Business Group AT&T Canada "The Holden Corporation and its value concept teachings are not new to the Microsoft OEM division. For the past three years we have worked with them, immersing ourselves in their value management methodology, applying it to a variety of scenarios in our business, with excellent results. For us, World Class Selling is another great extension of what we have been practicing for some time. I'm sure it will make us an even better organization to reckon with." —Joachim Kempin Senior Vice President, OEM Division, Microsoft "In World Class Selling, Jim Holden adds another dimension to his teaching effectiveness. The real-life highs, lows, threats to, and accomplishments of Mary Gagan establish the drama of what selling has become…an outstanding book which addresses a very complicated subject in a very interesting and comprehensive way." —William Y. O'Connor Chairman, CEO, and President, GTECH Corporation "The concepts put forth in World Class Selling, created by linking critical sales and sales-related areas of a business, will drive any company's ability to change as market circumstances change. Holden Corporation has been a strong, passionate, and value-focused partner to ALLTEL. Their proven processes are helping to link every employee, everywhere in the company, directly or indirectly to providing value to our customers." —Jeff Fox President, ALLTEL Information Services "Using the methods Jim Holden spells out in World Class Selling, we at Origin were able to use one common language and professionalize our sales process and sales force, resulting in an increased hit rate and lower sales cost." —Peter Overakker Executive Vice President Origin International (The Netherlands)

Product Reviews

Disappointing Follow-up Book

This is the middle book between Holden's excellent Power Base Selling: Secrets of an Ivy League Street Fighter and his more recent The Selling Fox: A Field Guide for Dynamic Sales Performance. In it, Holden tells a fictional story woven around his teaching of how to reform a company's operations, sales, marketing and technologies. Ultimately, the book fails to be convincing. The characters use impossible, acronym-driven speech as the author tries to convey his methodology. Unfortunately, the methodology itself seems flawed as well, and ultimately appearing as a overt attempt to shill his sales consulting services and proprietary CRM software. Holden has some great ideas, as shown in his first and third books, but you should definitely pass on this one.

Shaun Heneghan, Atlanta, GA

Outstanding

World Class Selling does a masterful job of not only focusing on what salespeople need to do to be successful, but on what a salesperson's company needs to do. For example, if my company's marketing is not aligned with sales, it makes my job twice as difficult.

I also very much enjoyed the real life scenario that runs through the book, espically the ending.

, Florida

Don't Bother

This is worse than a complete waste of time -- it is nothing more than an infomercial for the sales training program run by the same group. It is filled with Capitalized Letters and Italicized Jargon that are part of the cute terminology. The book is written around some styalized characters who walk through a script -- it is impossible to read, and even less possible to gain any valuable insight, it is so annoying. I wish that I could get my money back. The worst part is that it seems like there might be some good ideas underneath, if you could just get